video marketing secrets

The Hidden Secrets of Video Marketing

video marketing secretsWe all know that videos are the best way to introduce your business to the world. It is estimated that by 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Yet up until now hardly any mainstream business has capitalized on the true power of video marketing…

 

Video Search Marketing

“Being found on Google” (SEO) has become a world wide billion dollar industry yet having your video on the first page of Google for all your important search terms (keywords) seems to be a mystery even for the most advanced SEO companies. And there are several reasons for this, as Google decided back in 2006 to favor YouTube in its search algorithm but only based on interaction and social signals. These aspects for ranking a YouTube video on Google have become even more dominate after the Hummingbird update (September 2013) and the resent Panda 4.0 update (on 19th July 2014).

Specializing both in search engine marketing and social media marketing we cracked the YouTube code early on and are help companies across the nation and world wide with their video marketing and video search marketing…. 

Below is an example of one of our own top video rankings on Google

#1 of 61 Million competing sites

(screen-shot form July 21st 2014)
IM video ranking1

How can your business benefit from video search marketing?

Video Marketing Youtube marketingIn November 2006 YouTube LLC was purchased by Google and since then Google has slowly started to prioritize YouTube Videos in each update of its search algorithm. As YouTube videos allow more ranking signals than regular websites and YouTube in itself has extremely high page rank itself, Videos will always out ranking any website if all other aspects are the same. After a high number of criticism Google included other video sites such as Vimeo in its latest algorithm update Hummingbird and Panda 4.0. However as YouTube has been perfectly optimized by Google throughout the past years YouTube videos will still outrank all other videos if all other aspects are the same.

To Get Your Videos on the first page of Google you will need to improve several aspects of your YouTube videos before applying traditional SEO methods such as on-page and off-pages SEO

Top Ranking factors are different for Videos than for regular websites. They include popularity algorithms that increase your search rankings based on Likes Comments and Views.

The Winning Strategy for Video Search Marketing

Aside from regular on-page and off-page SEO, video SEO has additional ranking capabilities through the following interaction signals:

  •               Likes
  •               Comments
  •               Channel subscribers
  •               Views

 

All the above play a very crucial part in getting your video to the top of the  search engines and need to be worked on in the correct sequence to get the best possible outcome.

 

Getting Started with your Video Marketing

To learn more about how video marketing can help grow your business contact us today at 888 -339-0010

or send us and email

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